Campaign Strategy
Updated pricing pass for the Everyday Value ad set. The creative and layout are unchanged; only the prices and the price-label wording are refreshed to match the new Everyday Value pricing. Same positioning: pricing is permanent, no urgency, no countdown, no “sale” framing. The price is the price, every day.
Four concepts. Concept 1 is a program-umbrella ad communicating the breadth of the EV catalog across all three categories (no price shown). Concepts 2 through 4 each focus on a single category with the bestselling SKU as the hero, now at the new prices: Double Car Carport ($2,099), Full Size RV Cover ($2,899), Double Car Garage ($6,999). Pricing follows the EVERYDAY VALUE PRICE / REGULAR PRICE format on every priced ad. No strikethrough. No was/now framing.
All ads link to the Everyday Value landing page at /everyday-value. CTA “Shop Everyday Value” matches the main nav and mobile menu tile for end-to-end consistency.
The four ad concepts below are the updated assets.
